Social Media and ‘Social Proof’ is becoming an increasingly important part of online marketing and how search engines qualify companies. It is a powerful means of promotion but can be detrimental to your success if not done right. Successful Social Media requires a multi-platform strategy, proper management, and a large time commitment for creating and monitoring communication which makes it such a challenge for small businesses to get it right. We offer integrated social media marketing so small business owners can take back their time and rest assured that no opportunity is missed. We provide all of the following Social Media Management services:
Social Media Engagement (and customer care) is what can make a business feel human to a potential customer who has, for example, posted a question to your company’s Twitter account. That instant human response is what can convert a potential customer into a long-time loyal customer.
That simple example illustrates why Social Media Management is a core part of your social media marketing strategy and a major business opportunity. In other words, your business needs to be proactive, to listen, and to engage.
There are a number of social media platforms available including Twitter, Facebook, Google+, Instagram, and LinkedIn. Each with a unique style, approach, demographic mix, and required level of engagement.
Using our social media engagement services, we can provide solid management of each of your social profiles, which will include the best strategies for your business, posting and responding on your behalf, message scheduling, collaborative reviews of drafted communications, and much more.
Website Content Management
Timely, consistent, and regular updates are necessary for the success of your business website. It looks good to website visitors when they see fresh and up-to-date website content. Fresh content builds confidence in prospective customers, offering value and a reason to keep spending time on your website and revisiting. Not only will offering value to your potential customers build trust and lead to sales, but it will get the attention of search engines to boost rankings from Google, Yahoo, and Bing search engines.
As your web content manager, we are always available and fully accessible by a number of channels to ensure the website content is up-to-date. In addition to strengthening your online reputation, having someone dedicated to your website will ultimately allow you to have more time to focus on your business and billable hours.
We have many years of experience using all social media platforms to advertise. We can help plan, budget, create, deploy, manage, and monitor all of your online advertising as needed.
Our social media advertising management services include working on social media platforms including Facebook, Twitter, Instagram, Google+, Tumblr, and Pinterest.
You need to know what is being said about your company, your competitors, and your market in social media. Important questions to consider are: “What words are people associating with your name, your brand, and your products? Where is this chatter occurring? Who is talking about us? What are my competitors doing?”
Possibly one of the most challenging aspects of running any business is collecting meaningful analytics that will help with decision-making in real-time whether it is off-line or online. Social media monitoring (Social Listening) has become increasingly critical in understanding how your business and/or campaign is really doing and what you need to do (day-by-day, week-by-week, month-to-month, etc.). With social media monitoring backed by a solid strategy, you can influence what people are saying about you and more importantly get ahead of what your competition is doing. Awareness is key and allows you to be responsive and proactive in meaningful ways.
Our social media monitoring services (aka. social listening) also allows us to find potential followers (and new potential customers) with similar interests, monitor competitors, and stay informed on what is happening in your industry.
Conversation is an opportunity. Responding to potential customers questions online is also an opportunity to gain new business, loyalty, great reviews, and much more. For a business to be a success online – efficient, timely, and meaningful responses are part of how we do business now. It is expected.
We have the Social Conversation Management solutions, communications skill-sets, and experience to be the voice of your brand.
We can help you keep and gain customers online by actively managing and monitoring your online reputation.
We can manage all of your online services such as Foursquare, Google+ for Business, Google+ Reviews, Angie’s List, Yahoo Local Listings, Better Business Bureau, Yelp, LinkedIn Company Pages, CitySearch, Findlocally, local business directories, etc. by:
- Developing your online business profiles
- Curating, monitoring and encouraging positive business reviews
- Reaching out to existing customers to encourage positive reviews
- Identifying areas of improvement to better your customers’ experience
- Inbound Marketing
- Search Engine Optimization
- Newsletter Writing
- Blog Writing
- Video Blogging
- Video Testimonials