Keller Strategic Inc. - For Success Online

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Copywriting: To Hire or DIY?

When starting or building a business, it is important to invest your resources wisely. There are only so many hours in the day and dollars to go around, so finding the perfect balance in the precarious world of business is key to achieving success. Many business owners wish to be involved in every aspect of their business, including creating their… Read the rest ➟
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Herding Cats in the Digital World

Some of my clients have said to me over the years that they have trouble rounding up their fellow decision-makers to move forward on digital marketing projects and campaigns. They call it as easy as “Herding Cats.” There are still business decision-makers uncomfortable with the dynamic ever-changing digital world that we now operate in. So it makes sense… Read the rest ➟
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Content Creation: Infographics 101

Infographics have become so ubiquitous in today’s online media that they are often the only content shown and shared by vast numbers of internet users around the world.  Just think back to the last time you were reading a tech blog, scrolling through Facebook, or pinning to your boards on Pinterest  – you likely have seen an infographic.  What Read the rest ➟
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Top 7 Online Marketing Trends for 2015

A Forbes.com article recently discussed the shift toward inbound marketing techniques in online marketing. By creating original content, businesses are experiencing more success than embedding advertising within external content. Why? Creating shareable, value based content has additional benefits of branding and audience growth by creating trust. Here is a list of what online marketing trends will dominate in 2015:… Read the rest ➟
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Top 10 Reasons to get a Professional Headshot

Now more than ever is it important for all professionals to include a professional headshot photo of themselves in some aspect of their marketing. What was once the norm only for actors & models, politicians or realtors, has become mainstream and expected thanks to social media. Living in an internet age, with increasingly disconnected interactions, professional headshot photos close a… Read the rest ➟
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